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This article walks through, briefly, what are lowers thirds before discussing what makes a good lower third and use cases. Start using Placeits now Lower Third Banner Video Maker Featuring Text and Logo. This video generator is perfect for a news-related videos lower third, and you can even add your shows logo. With Placeits video templates, you can improve the way you produce content, and make better visuals in an even easier way. A.Need a guide for creating lower thirds for live video?Lower Third Banner Video Creator with a News Show Style. Frequently this text is white with a drop shadow to make the words easier to read.
UPDATE: now the After Effects Project file is also included, this way you can create unlimited color combinations for your videos. Click to download HD MOV Click to download HD MP4So go ahead and download your free lower third now, along with the video tutorials which will show you how to add it to your video within minutes. Free Archives, Exclusive & Original Content.
Lower Third Video Download These 5
Now tiers are often used to define how much information is contained in a lower third. The name comes from it being located in the lower third area of the screen, seen below in the red portion of the image.There are different types of lower thirds as well, often called tiers. Explore over high quality clips to use on your next.Looking for some additional advice as part of your live streaming strategy? Download these 5 Pro Tips for Live Video Production.A lower third is a graphic overlay that appears on top of video content. Download free lower-thirds stock video footage and motion graphics with 4k and HD clips available.
The area example above is a two-tier, showing two pieces of information. A two-tier lower third adds another piece of information to the mix, like in the clip example maybe one area cites the source while the other tier shows copyright information for the studio it belongs to. A common example is to list the name of the presenter or cite the source of something, like if a news broadcast shows a sourced clip.
A solution to this is adding a solid background to the text or adding a shadow effect, so that the text is still legible regardless of the background.Another good practice is designing a lower third that is on brand: something that looks visually appealing but is also a good representation of the company involved. For example solid white text, which could clash against light skin tones, the sky or other elements in the frame. This usually means avoiding a single text color with no background. A good lower third should be easily legible above all else. For example, it might notify the viewer what’s coming in the next broadcast or be a ticker-tape: a scrolling feed that shows a long body of text or stories, as is common in news programs to relay more information on the screen.In a single word: readability.
Ideally someone can glance at it, get the information quickly, and then focus back on the engaging video content that the viewer likely came there for in the first place. A lower third will never be the “star” of a broadcast, and should instead be approached with the mindset of making something quick to read and professional looking. It can instead be the font type chosen or the colors used to make sure they are on brand.Another good practice is not to get too caught up in trying to design something too intricate or visually appealing.
If it’s an overly long session, with the chance a viewer might come in 30 minutes in, a good strategy can be to flash in the lower third later as well just as a refresh and catch up these new viewers.A very common call to action or next step after watching video content is to request some sort of social media follow up for the viewer. This doesn’t have to stay on the screen the whole time, but can appear and then fade out. It’s helpful, though, to reinforce this by listing the information as well in a lower third.
This can be used to add even more information to the broadcast. One solution can be to push smaller stories into a ticker-tape feed that scrolls at the bottom of the screen. This is immensely useful for people who came in late, and in general to allow viewers to mentally be distracted by something else and then refocus on the video content and immediately get an idea of the score and current stakes.Sometimes you have a finite amount of time for your content, like a strict hour or half hour runtime, but a lot of information to relate in that time. Essentially, though, for sports or competition based content a score can be listed on screen. If cleared, copyrighted music can also be cited in a lower third as well.This is one of the most standard applications for lower thirds, to the point it’s easy to forget it. It doesn’t have to be a video clip either.
However, while very easy to add, this may not give the desired aesthetic result. Wirecast has built-in features for adding text, complete with a background, or other applications like a countdown. An example of this can be seen below.How you achieve that lower third can range.
This can include mixing and matching as well, where an animated video file can contain the background and the text is a literal text layer through Wirecast.One of the great things about Wirecast is that it’s very easy to resize these elements inside the program too. In fact, it can be an animated video file too. Now a lower third doesn’t have to be limited to an image file either. The use case for this as a lower third can range from switching between sponsor messages to logos. You could also create an image carousel, which will switch through images. Fade and other effects can be added.
MultiView (creates an interview-like setup with a boxed in view) Many default options are available here, including: From here one of the options is called “Title/XAML”. To access it, click “Add Input”.
This means when you create your lower third it needs to be the exact same resolution and size as the source. These numbers work like layers, meaning that you can have up to three images overlaying on top of a video feed or another source.However, the images will generally fill the frame. This is done by clicking the numbers below which are stated as 1, 2, 3, 4. “Custom” (browse for your own XAML file)Once an option is selected, it will allow you to customize the text inside.Alternatively, you can also do this with overlaying an image onto another source.
It also includes the ability to make the background semi-transparent, which can be more visually appealing. This includes both text and colored backgrounds. First off, OBS works on the concept of sources in a layered view, as seen below.To achieve a lower third on screen, this element simply has to be above the video source it needs to display on top of.Similar to Wirecast, OBS has a built-in text option as well. Similar to other software solutions, it has a couple of ways to add lower thirds to your video stream.
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